LCMS Brand and Logo Center

The Lutheran Church—Missouri Synod

Welcome to the LCMS brand and logo center. Here you will find information about the LCMS logo graphic standards, The LCMS Stylebook and links to information about the LCMS.

If you have any questions regarding our branding or use of our logo, please contact the LCMS Church Information Center by calling 888-THE-LCMS (843-5267) or emailing

LCMS Cross

Upon approval, the LCMS cross logo may be used by LCMS member congregations and schools, Synod entities and auxiliaries, and recognized service organizations. 

The nameplate is available in English and Spanish language variations.

Read terms and conditions for use

Request LCMS Cross Logos


Luther Rose Logos

Public domain: no permission needed for use.


Black and White


Logo Usage Terms and Conditions

LCMS Logo Cross:

The tripartite logo-cross is the exclusive property of The Lutheran Church—Missouri Synod and may not be used without the Synod’s express consent.

The Synod’s Board of Directors has granted a license to the following organizations to use the logo: Member congregations and schools of the Synod; Synod agencies as defined in LCMS Bylaw 1.2.1(a); agencies including boards, commissions, councils, seminaries, universities, colleges and districts; Concordia Plan Services; and synodwide corporate entities.

Auxiliaries of the Synod (Lutheran Hour Ministries and Lutheran Women’s Missionary League) and Recognized Service Organizations may use the logo but only after securing permission from the executive director of LCMS Communications.

Concordia Publishing House has been given license to sell products featuring the logo or nameplate.

The license granted by The Lutheran Church—Missouri Synod to use the logo is nonexclusive and is revocable at the Synod’s sole discretion.

The logo may be used only in conformity with the Branding Reference Guide.

The logo may not be used by websites other than by organizations mentioned above.

Private businesses may not use the logo, nor may LCMS congregational members use the logo for business or personal use. Rare exceptions may be made only after consultation with, and securing permission from, the executive director of LCMS Communications, who will grant or not grant these exceptions on a case-by-case basis.

If your LCMS congregation or school wishes to sell logo-related items (coffee mugs, t-shirts, etc.) at cost or for a fund-raiser, or if you wish to use such items to identify members (car decals, bumper stickers, lapel pins, etc.) seek permission to do so from the executive director of LCMS Communications.

In order to preserve the reputation, integrity, and unified message that the logo represents, you agree that you will use the logo only so long as your organization’s services are provided (1) in accordance with reasonable standards furnished or approved by the LCMS from time to time, and (2) in compliance with all applicable laws and governmental regulations. Without limiting the generality of the above, if the LCMS requests, you agree to submit to the LCMS for review representative samples of advertisements, promotional literature and materials, artwork, press releases, public-relations material, brochures, web pages, and other materials on which you use or intend to use the logo.

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The Lutheran Church—Missouri Synod Inc., including Mission Central (in Mapleton, Iowa), is an IRS registered 501(c)(3) tax-exempt charity.

A contribution designated (restricted) for a specific purpose, when accepted, will be used only to fund expenses related to that purpose. Occasionally, we may receive more in contributions for a particular purpose than can be wisely applied to it in the foreseeable future or the purpose may cease to be feasible. In these situations, the LCMS will make reasonable attempts to contact contributors to apply their contribution toward another aspect of ministry that aligns closely the contributor’s goals and values. If a contributor cannot be contacted, the LCMS will use the gift to meet a similar pressing need that most closely matches the contributor's original intent.

Consistent with Synod Board policy and in recognition of a more challenging economic and philanthropic/fundraising environment due to inflationary pressure, not more than 13.5 percent of any charitable contribution will be allocated to administering gifts and communicating with contributors. Contributions received and accepted by the LCMS are deemed to be in agreement with this statement.

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